It’s a long-held tradition in the Netherlands, the Chocomel December Letters. Bigger and crazier every year.
We were happy when this briefing came in again. Together with other agencies, we worked on an integrated but most of all very BIG idea. It wasn’t mind-blowing, but most great ideas aren’t mind-blowing but just simple and impactful. Why do people like the Letters? It’s because they can make words with the letters and in this campaign we wanted to encourage everyone to do just that!