Van redesign to shopfloor
Have you noticed? Campina has undergone a redesign. From identity to packaging. The aim of the redesign is a more distinctive feel compared to other dairy product players on the shelf. To be achieved by means of a modern, fresh and uniform appearance for all categories.
Campina is one united brand again, whether it’s milk, yoghurt, quark, custard, butter, whipped cream or culinary cream. By bringing all packaging into line in terms of design, more impact is created on the shelf. The new redesign is part of a large, 360 campaign. Brand Builders was responsible for the below-the-line communication with a clear focus on the shop floor. A super awesome assignment! From idea to perfect execution.