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PepsiCo opts for the creativity of Brand Builders

PepsiCo chooses Brand Builders as a preferred creative full-service agency for all PepsiCo brands in Belgium, Luxembourg and the Netherlands. Last year, Brand Builders developed the successful Quaker Cruesli activation concept ‘Create your own Cruesli’ for Belgium and the Netherlands. This campaign was one of the most successful used by PepsiCo in 2019. The agency will work for multiple brands including Quaker, Lay’s and Doritos. The collaboration has now been formalized.

Shopper marketing

Judith Mensink-Büter, Brand Builders’ Operational Director: “Our agency fits the desired international profile for PepsiCo. We are a really effective agency, with loads of creativity and good operational management. More than other agencies at the moment, we have a strong affinity with shopper marketing and the FMCG market. And we can also translate these insights on shopper behavior into creative and successful POS materials. In doing so, we look for a good balance between making the shopper central, and ‘brand thinking’. This combination makes us unique.”

Content studio

Brand Builders has its own content, animation and photography studio. This means an ability to always answer client needs fast and thoroughly. “We are really looking forward to helping PepsiCo expand these brands further. The next awesome projects are already scheduled, ready for us to express our creativity!” according to Barry de Louw, Creative Director at Brand Builders.

About Brand Builders

Ideas that sell
Brand Builders is a full-service marketing and communication agency with numerous clients in the Food & FMCG branch who are looking for loads of creativity and unique insight into their (shopper) marketing strategies. Brand Builders loves working for clients who are keen on a long-term collaboration and with whom they can build excellent brands with ideas that sell.