50% of shoppers walk away from the shelf without purchasing
Your campaign has to make the difference in-store. The formula is always simple. Forget long messages. Short communication with a powerful key visual and logo. And with the relevant support of sampling and through to in-store entertainment.
In-store communication has the largest influence on shopper behaviour (48%)
In-store communication has the largest influence (48%) on purchasing choices, according to research by Decision Analyst. 23% of shoppers make impulse purchases (Wharton University). Why the discrepancy? Tough negotiations between retailer and producer means that at the end of the day, time and budget often don’t allow for the extra mile.
Brand Builders develops in-store communication for a large number of FMCG products. These include in-store activations with promotional teams, such as premiums, point of sale material, promotional websites and promotional themes. And we take care of the whole process, from briefing, photography, copy, execution, printing management to social media support.