A brief is always about selling something: a new flavour, a new product, an improved recipe or an offer. And the customer needs
to be informed.
For the agency and the creative team,
it’s important to know why. A brief should explain as succinctly and powerfully as possible what needs to be sold, why and to whom.
Our team is mainly made up of creatives, because that’s the gap our clients need filled. And one or two clever producers and straight-shooting account people. Because we don’t just think of ideas that sell. You can also leave the development to our team with complete peace of mind. Expect rolled-up sleeves, a critical eye for detail and a knowing smile when the deadline approaches… We’ve got this.
