FOR A RAZOR SHARP BRIEF
A brief is always about selling something: a new flavour, a new product, an improved recipe or an offer. And the customer needs
to be informed.
For the agency and the creative team,
it’s important to know why. A brief should explain as succinctly and powerfully as possible what needs to be sold, why and to whom.
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Take a generous portion of agency experience, multiply that with young talent, throw in a pinch of positivism and you have Brand Builders, a team of intrepid thinkers, creators and arrangers. We feel at home in the playing field of concept, (online) strategy and design. We work from insight, use emotion and approach every project with curiosity.
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